MASS TOURISM IS DESTROYING THE PLACES WHERE WE LIVE AND TRAVEL
MILLIONS OF PEOPLE TRAVEL THE WORLD EACH YEAR
MOST OF THE MONEY THEY SPEND LEAVES THE DESTINATION THEY VISIT
LEADING LOCALS TO GET IMPOVERISHED AND EVEN DISPLACED
IN VENICE, FOR EXAMPLE, 70% OF RESIDENTS LEFT THE CITY IN THE PAST 70 YEARS
WHICH MEANS THAT THE LOCAL CULTURE, HERITAGE, ENVIRONMENT AND COMMUNITY ARE THREATENED
BUT IT GOES BEYOND VENICE, IT IS HAPPENING OR WILL HAPPEN EVERYWHERE WE TRAVEL
NOW IS THE TIME TO CHANGE THE IMPACT OF TOURISM AND TO TRANSFORM TOURISM IN A DRIVER OF SUSTAINABLE DEVELOPMENT
IT ALL STARTS WITH
US (YOU + US)
TOGETHER, THROUGH VENEZIA AUTENTICA, WE ARE SHOWING THE WAY AND MAKING TOURISM BETTER IN VENICE.
WE ARE WORKING TO MOVE FROM A TOURISM WHICH EXPLOITS DESTINATIONS AND VISITORS TO A TRUE WIN-WIN-WIN
- You, as a visitor, enjoy a better experience and feel good about supporting the local community.
- Quality local businesses benefit more from tourism as it easy and fun for you to patronize them
- The destination retains more tourism revenue and sees an increased benefit and decreased footprint from every visitor
BY USING OUR CONTENT AND TOOLS TO FEEL LIKE LOCALS IN VENICE AND SPEND YOUR TIME AND MONEY IN THE RIGHT PLACE. YOU HAVE CONTRIBUTED AN EST. OF
TO LOCAL BUSINESSES AND ASSOCIATIONS MAKING A POSITIVE IMPACT LOCALLY
WITH OUR CERTIFICATION, PLATFORM AND PROGRAM, WE’VE DIGITIZED AND EMPOWERED
AND ASSOCIATIONS. AND IT’S ONLY A BEGINNING
AND OUR CONTENT AND MESSAGE HAVE BEEN SEEN
BY PEOPLE ALL AROUND THE WORLD
WE’VE EMBARKED ON A JOURNEY TO TRANSFORM THE IMPACT AND EXPERIENCE OF TOURISM IN VENICE AND BEYOND, BY EMPOWERING TRAVELERS, LOCAL BUSINESSES & ASSOCIATIONS AND DESTINATION. OUR WORK IS BEING NOTICED AND OUR IMPACT GOING BEYOND VENICE.
The work we’re doing in Venice, our pilot city, is gaining momentum. We’re humbled to have been featured in top-tier media, to be the object of universities case studies, invited to speak at prestigious events attended by industry and government leaders (e.g. Bled Strategic Forum) and to have received prestigious recognitions such as a nomination to the UN WSA Award, an award dedicated to social innovation, as the best and most innovative digital solution in tourism and culture coming from Italy.
Our goal: changing the impact of tourism worldwide.