Venezia Autentica Friends' Hub

Everything you need to know about the only program rewarding tourists for supporting authentic local businesses in Venice

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    Everything you need to buy and use your pass

    What is the Venezia Autentica Friends' Pass?

    “[The Venezia Autentica Friends’ Pass is] a loyalty card costing €10 (£9) that gives a 10% discount on purchases over €30 (£27) from shops displaying the Venezia Autentica logo. But it’s not just about the money. Having a network bestowing authenticity is a boon for visitors keen to know whether, say, the ‘Venetian mask’ they’re thinking of buying is actually made in Venice. The Friend scheme currently has 65 members, all of whom have in-depth listings and information on their website for tourists to pore over.”
    National Geographic Traveler

    “Shops can join the scheme for free: all they need to do is certify that their products are made locally and individually, that they’re making either traditional or innovative products, and that at least half the workers live in Venice.   In turn, pass-holders—who sign up for a year via the website—get a ten percent discount on any purchase over €30 ($35) from network members. The money from one in every ten passes is passed on to local initiatives. Wonder if a shop is participating in the initiative? Look for a circular, yellow-and-white Venezia Autentica sticker on their window.”
    Conde Nast Traveler

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