Learn everything about the Venezia Autentica Friends’ Pass, the only way to get discounts in Venice best local businesses.

    Over 80 small local businesses have joined the Friends’ scheme. They are committed to quality, authenticity, and sustainability and to give you a 10% discount on all your expenses of 30 euros and more, for a duration of 1 whole year. All you have to do is to show them your Venezia Autentica Friends’ Pass.


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    Read what the biggest names in the travel industry have to say about Venezia Autentica Friends' Pass:

    National Geographic Traveler

    “[The Venezia Autentica Friends’ Pass is] a loyalty card costing €13 that gives a 10% discount on purchases over €30 from shops displaying the Venezia Autentica logo. But it’s not just about the money. Having a network bestowing authenticity is a boon for visitors keen to know whether, say, the ‘Venetian mask’ they’re thinking of buying is actually made in Venice. The Friend scheme currently has 80 members, all of whom have in-depth listings and information on their website for tourists to pore over.”

    Conde Nast Traveler

    “Shops can join the scheme for free: all they need to do is certify that their products are made locally and individually, that they’re making either traditional or innovative products, and that at least half the workers live in Venice.   In turn, pass-holders—who sign up for a year via the website—get a ten percent discount on any purchase over €30 from network members. The money from one in every ten passes is passed on to local initiatives. Wonder if a shop is participating in the initiative? Look for a circular, yellow-and-white Venezia Autentica sticker on their window.”

    Everything you need to buy and use your pass

    Tell your friends about our Friends' Pass

    Join the only program connecting the best local businesses in Venice with travelers like you. By using the Venezia Autentica Friends’ Pass, you’ll have a better, more meaningful experience and save time and money! As all our members are certified, you won’t need to worry about traps or rip-offs. Your pass is valid for 1 whole year, don’t wait any longer, come on board, now!

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